David Hobby worked as a staff photojournalist for over 20 years at several papers including The Baltimore Sun before founding Strobist.com in 2006. Strobist has since become the worlds most popular resource from which to learn photographic lighting with small flash.
Hobby swears by his Lumiquest light modifiers (especially the Soft Box III) and still uses a well-worn LumiQuest 80-20 bounce unit purchased in the early 1990s.
If you are looking for tips about flash photography and getting into off-camera flash, his Strobist 101 guide will teach you everything you need to know.